What is a reporter's job, really?

Many people today misunderstand what a reporter does, and how the reporter is supposed to do the job. The reason is that there are so many people out there writing things that seem like they are journalism, but are not.

The pictured tweet is a reminder to reporters to be persistent, but for those of you who have never BEEN a reporter, let's try to understand more about the job really is.

News Judgment

The definition of what is, or is not, news is complex, because it can vary from day to day.  When a hurricane hits Texas or Florida, most other things are not news.  The same stories might get a lot of attention on another day, when the weather is fine.

But my working definition of news is things that are out of the ordinary.  Another way of saying that is things that are "new, different, or changing."  Same-old-same-old is not news.  "Generalissimo Francisco Franco is still dead" is not news.

Reporter's Opinion

The reporter is not supposed to be part of the story.  In particular, the reporter's opinion is not supposed to be stated, or even allowed creep in.

Any opinion or value judgment in a professionally-writtten news story must be attributed to someone.  If no source for a value judgment is stated, then the "story" is not news.

The only things that do not need to be attributed in journalistic writing are facts that are "widely known or easily verifiable." We don't need to quote a source as saying that a hurricane hit Texas, but we DO need to quote sources concerning details of damage, etc.

Furthermore, if there are multiple legitimate sides to the story, they must all be told, and in a way that each side perceives the story as fairly representing their position. But note the word "legitimate."  We do not need to place the Flat Earth Society on an equal footing with astronomers in our eclipse stories.

Be persistent

As the Overheard in the Newsroom quote suggests, a reporter must be persistent. A reporter cannot be helpless, just because some official does not call back.  A reporter must try again and again.  Email, phone, go to the person's office, camp out on their home front steps (if it is an important enough story).

If it is a story worth covering, it MUST be covered, whether that one person calls back or not.  There are other people who you can find to interview and quote, even if they are not the ideal person, who has failed to call back.

Follow the story

Once a reporter has reported on a story, developments in the story must also be reported.

If we report that someone is arrested for something, we need to report on what happens when the person gets to court.

When President Gerald Ford tripped a couple of times on camera, it then became an expectation that future klutz moments must also be reported.

When President Trump was found to be tweeting inaccurate information, future inaccurate tweets also had to be reported.

Sometimes journalism is a "one and done" story, but more often, it is following a developing story, even if the developments come weeks apart.

Get details right

I tell my news writing students to quadruple check facts.  Reporters cannot make assumptions, misquote, or allow other inaccuracies into their stories.  Accuracy is one of the things that separates journalism from advocacy using journalistic formats.

Avoid anonymous sources

Yes, that's right, "avoid."

Journalistic standards say we can ONLY cite anonymous sources when the source could be threatened with punishment or could otherwise come to harm from having the source's name known publicly.

There is some wiggle room here.  Often we hear about a "White House staff member familiar with the issue" and we know that it is actually a coordinated intentional release, but they just don't want a particular name associated with the information.

So what?

There's a lot more to a reporter's job, of course, like complying with AP style, strong leads, use of effective quotes...

But in today's environment of persuasion cloaked in trappings of journalism, it can be hard for the general public to understand why journalists do what they do, even when there are strong ethical and professional reasons.  It is even more complicated when politicians criticize journalists for doing exactly what they are supposed to be doing.

We need to remember "Caveat Emptor," or "let the buyer beware" and bring our critical thinking to bear.  Much of what you initially think is "news" is really propaganda and persuasion.  Just because you may agree with the conclusions of some article you read does not mean it properly tells all sides of a story, or is even true.