By definition, a "brand' is what customers think about a product, service, or person. A "brand promise" is what you WANT your customers to believe. So what is Donald Trump's political brand and how much value does it have?
When we receive information that conflicts with our pre-conceived notions (as happens all the time in politics), we often struggle to avoid admitting that we may have been wrong. But how does that work, exactly, and how can we overcome this resistance in others?
What do you do when someone is making bad decisions that affect you? It is a particularly tough question, particularly when it happens in the workplace.