Abandoning Twitter: Businesses and Bots

The chaos at Twitter following Elon Musk's acquisition has settled down.  Millions of people have left the platform, but hundreds of millions are still there, including countless businesses and organizations. 

They may not be spending money to advertise there, but they are still using Twitter posts to promote themselves, their products, and their causes.

Why?

"Free Speech" may not mean what you think

There's been a lot of talk recently about free speech, but a lot of people have a very superficial understanding of what "free speech" actually means.

I taught several semesters of Communication Law, and here is what the Constitution and the courts say "free speech" means.

Facebook and Twitter probably CAN legally censor your posts

A recent Supreme Court ruling may put the damper on efforts by the president and his defenders to stop social media giants from censoring and blocking accounts of people who make abusive, bullying, fascist, or other extreme posts, political and non-political. 

Manhattan Community Access Corp. v. Halleck, was actually about cable TV public access channels, but the court's ruling sheds light on the right of media companies to censor user-generated content.

Remember that the First Amendment does NOT guarantee free speech in all situations.  What it does is prohibit the Government from taking actions that limit free speech (including all levels of government).

The cable company in this case censured and eventually banned the plaintiffs from providing content for the company's community access channel, as the result of a program they produced that was critical of the cable company itself. The plaintiffs claimed that because the community access channel was set up as a public forum, their rights were violated.

The Supreme Court majority noted that although the cable company had a contract with the city, it was essentially operating as a private company, and not as an agent of the city.  Therefore, the court ruled, the cable company is not bound by the First Amendment.  It returned the case to the federal district court for review, taking into account this guidance.

It seems to me that this is VERY relevant to the question of social media companies removing content or banning users.  Facebook and Twitter are not in any way agents of the government. They are clearly private companies.  Thus they have the right to set rules and boundaries about allowable content, known as the Terms of Service. 

Of course, there are complications, like the false positives resulting from the use of algorithms to try to identify violating content, which implies that the companies need functional appeal processes. 

But when people post in social media, they need to remember that they are still really playing in somebody else's sandbox, and nastiness CAN have consequences.

Who Posts Trump's Tweets?

When I first read the president's tweets about Charlottesville, my immediate reaction was that some of them didn't read the way he says things.  It turns out that some of them MAY have come from a staffer, not Trump himself.

During the campaign in 2016, we know pretty certainly that some @realDonaldTrump posts were made by the candidate himself, and some were made by staffers.  The language was different, but also some were posted from an Android device and some from Twitter for iPhone.  Trump was using the Android device during the campaign and staffers had the iPhone.

This is not unexpected. There are a LOT of politicians and celebrities who have staffers or publicists manage or contribute to their social media.  It is pretty much standard procedure, except that most politicians probably do the hands-on tweeting less than Trump has.

This article from March scrutinizes the Twitter dynamic of the Trump campaign/presidency. It turns out that some tweets are STILL probably written by somebody other than the president, personally. Again, not at all unreasonable for a politician.

The @TrumpOrNotBot bot analyzes the president's tweets and uses machine learning and natural language processing to estimate the likelihood Trump wrote a tweet himself.  It uses an algorithm that compares new tweets to the president’s massive Twitter record, and calculates the odds that Trump, personally, wrote the new tweet. Supposedly the algorithm is continually updated.

So what do I conclude from looking at the analysis?

I think it's really hard to accurately analyze the language, but the platforms the tweets come from are interesting.  This week, most tweets have still been sent from an iPhone, but some are from the "Media Studio" Android app.

The Media Suite Android posts are more likely to be announcements about events, videos of the president, government reports, etc.  Advocacy posts (and insults) are more likely to come from the iPhone app.

So what did @realDonaldTrump tweet?

iPhone:  We ALL must be united & condemn all that hate stands for. There is no place for this kind of violence in America. Lets come together as one! 

iPhone: What is vital now is a swift restoration of law and order and the protection of innocent lives. #Charlottesville 

Android Media Studio: We must remember this truth: No matter our color, creed, religion or political party, we are ALL AMERICANS FIRST. 

Android Media Studio: We will continue to follow developments in Charlottesville, and will provide whatever assistance is needed. We are ready, willing and able. 

iPhone:  Deepest condolences to the families & fellow officers of the VA State Police who died today. You're all among the best this nation produces. 

iPhone: Condolences to the family of the young woman killed today, and best regards to all of those injured, in Charlottesville, Virginia. So sad! 

iPhone: Our thoughts & prayers are with the families, friends & colleagues of #Virginia's @VSPPIO Lt Cullen & Tpr Bates #Charlottesville

I don't think it is likely that sometimes the president uses one phone and sometimes another, sometimes iOS and sometimes Android. It would not surprise me if more than one trusted person using an has access to post to the account. So I interpret the Android Media Studio posts as being the White House Communications office or other trusted party, and most, if not all, of the iPhone posts being directly from the hand of the president

In some ways, none of this matters, other than as a curiosity to observers. If something is released over the signature of the president, it IS functionally the president saying it, no matter who wrote it.  But given the unique Twitter dynamic the president has established, I find it to be intriguing to try to understand which tweets fall into which categories.

And particularly in light of the recent criticism of whether Trump should have called out white supremacists the way he calls out everybody else, I do wonder who really is posting what content to the president's accounts.