To address this, more and more journals are requiring ORCID credentials to keep unscrupulous researchers from scamming the system to get publication credit they don't deserve.
Many researchers live or die by their research findings. In academia, particularly, promotion and academic rank is highly dependent on peer-reviewed journal publications - the "publish or perish" scenario. Journals are more likely to publish reports of studies with dramatic results. So, several cases have some to light over recent years of fakes findings, and even worse, identities falsified in order to give glowing reviews to research studies.
Legitimate journals have been entrapped by these unethical researchers, so they are fighting back. Some used to allow authors to suggest reviewers, which reputable journals no longer do (or they have an internal policy that suggestions go into a database of potential reviewers, but are NOT used for the paper of the author making the suggestion).
In addition, I have received notification from several journal editors over the last week that they are integrating ORCID into their publishing process. ORCID is a non-profit corporation that provides a digital identification distinguishing the holder from every other researcher. It won't solve the problem, but it will significantly reduce the opportunity to create fake profiles for the purpose of scamming the academic publishing system.
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