When it comes to crisis communications, i.e. deflecting attention from scandal, the president only has one playbook - outrageous claims.How does it work? Why does it work?
By definition, the legitimate news media needs to report things the president says.
Because of the importance of the position, anything the president says could have an impact around the world. So they report it.
Today, when most "presidential statements" are no more Twitter tweets, it is no different. They pretty much have to report it.
But it is obvious to any thoughtful observer that Donald Trump uses his tweets as a tactic to divert attention away from unfavorable stories (I have talked about this before).
Think there's too much talk about Trump campaign involvement with Russia? Accuse Obama of committing a crime.
Then we plop back into the cycle of report, fact check, ask for evidence, get none...and by then the next inflammatory tweet is poised to drive the next cycle of news.
We have to remember that this tactic is much more than thoughtless rants. It is a carefully considered strategy and persona.
Don't be diverted from focusing on what is really important.
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